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The enforcement regulation of supportive policies for intellectual property rights and standardization strategies consists of 11 articles. The main targets are innovative and brand-building enterprises. The main purposes are to promote brand building, standardization construction and recognition through the District Director Quality Award. To be specific, the maximum support for brand building is 500,000 yuan; that for quality improvement is 1 million yuan; the maximum support for the implementation of standardization strategies is 1 million yuan.